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Mintel finds one in 10 have gone online to buy makeup/skin care.
April 27, 2010
By: TOM BRANNA
Editor
Mintel’s recent Beauty Retailing report reveals that the female Baby Boomer population is more web-savvy than ever—and they could be wielding their digital dollars at online beauty sites if retailers play their cards right. One in 10 respondents to a recent Mintel survey report using some type of online retailer to purchase cosmetics and skin care aids. Odds are, those numbers are expected to rise as the female Boomer population is expected to increase by 30.9% from 2005-2015. “Female Baby...
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